National Ranking

National Ranking

You already know that Search Engine Optimization is important. You also know that the right SEO campaign can help take your website to new heights. But, what do you know about national SEO? National SEO is just as important as local and regular SEO. If you’re unsure whether or not your website could benefit from it, let Watch Tower SEO teach you the who, what, why, when and how.

What is the Difference between National and Local SEO?

National and local SEO are very similar in their overall approach, but national SEO also has a few distinct differences, which include:

  • Focuses less on geographic areas
  • Doesn’t concentrate on local keywords
  • Ranks broader keywords=

National SEO is highly competitive compared to local SEO. This is because when you advertise local, you have a small pool of competitors. But when you try to rank a website nationally, you might be dealing with thousands of similar competitors. National SEO typically costs more than local SEO, but once you have a successful campaign, you can extend your business globally faster and more effectively than just focusing on local SEO. That means a higher return on your investment.

Does Your Site Need National SEO?

The Internet brings businesses and customers together faster than any other advertising method used today. Even a small or medium-sized business can increase its client pool by leveraging the power of the web. Without the Internet ecommerce sites wouldn’t thrive. Whether you own an ecommerce website or you’re advertising your services, you need national SEO. Today’s customers are online, and they use the Internet to find new companies, services and products. It is estimated that 80 percent of shoppers research a company, product or service online first.

Why Use National SEO?

The Internet has revolutionized how companies combat their competition. To gain visibility and stay competitive, a company needs a website that is visible to the entire nation. Traditional advertising methods, such as television, radio or print advertisements, lose their power over time. Visibility online is determined by how a website’s keywords rank.

When you invest in SEO, you’re making a long-term investment. In today’s tech-driven world, it’s crucial your website leverages the power of the Internet and attracts customers by targeting and optimizing keywords.

How National SEO Work?

National SEO optimizes your website, but there are various methods used to help rank your website higher than the competition. It’s all about building a healthy mix of back links, keywords, and effective content. When you use Watch Tower SEO for your national campaign, you know you’re getting a trusted, white hat service that won’t jeopardize your ranking with Google.

Part One: Creating the Foundation

We start by understanding your business. We’ll conduct an in-depth analysis and decide your company’s strengths, weaknesses, threats and opportunities. We’ll then generate a report that looks at your keyword rankings, traffic, and architectural issues and then compare them to the rest of the competition.

Part Two: Implementing a Plan

Once we’ve reviewed what your website needs, we create a national marketing campaign that optimizes your website from every angle, including:

  • Website content
  • Inbound and outbound links
  • Architecture
  • Coding

We create an in-depth list of keywords that have been analyzed, rank-checked and compared against others.

Part Three: Ongoing Monitoring

Google constantly reviews websites. They want to make sure your website has fresh, unique content. Therefore, if you leave your website unattended, your rankings will start to depreciate—which is counterproductive. When you use Watch Tower SEO, we can offer you ongoing monitoring and maintenance that keeps your website updated and fresh over time. By doing so, your ranks continue to climb and your position online won’t decrease.

Get to the Top of Google

In order for your website to be nationally visible online, you need an SEO expert by your side. We follow the constant updates to Google’s algorithm and we know what it takes to get to the top of the search engine results. While most internet marketing companies don’t pay attention to the updates, we are trend followers, which means we know what Google wants, and we’ll implement it on your site.

Our Services

We offer a variety of SEO services, but when you hire us for your national SEO, we offer you:

  • In-depth site analysis
  • Keyword analysis and research
  • Strategic development
  • Optimization
  • Code optimization
  • Content development
  • Benchmarking so you see where your site is going
  • Personalized management

Constant Communication with Our Customers

When you decide that Watch Tower SEO is the right company for you, we will always be in communication with you. We want to make sure your SEO campaign is successful and that you’re comfortable with your investment.

We will also update you on new strategies and plans. We’ll try and anticipate Google and other search engine changes and keep your site updated before the changes happen. Most importantly, we never use black hat methods. These methods can get your website blacklisted with Google and are in clear violation of Google Webmaster’s Guidelines.

If you’re ready to change the way the world sees your website and increase your traffic, contact Watch Tower SEO today. Our national campaigns are recognized as the best in the industry. Whether you want to combine your service with our local SEO or other services or you just want national SEO, we will provide you with the best return on your investment.